After finishing the course, you are able to:
- Improve data analysis concept and make evaluation more critically
- Mater the key setting for eCommerce in Google Analytics thoroughly
- Follow the example of GA experts, be attentive to the performance metrics that experts concerned the most
- Diagnose the online store design, traffic, and advertising effectiveness to enhance user experience
- Understand the visitors’ shopping behaviors, target the most valuable consumers
- Link GA with other analyzing tools (e.g. Google Console) to collect more useful data
This course is suitable for:
- the owner of small and medium enterprises (SMEs)
- Digital Marketer
- the owner of online shops
- Job seekers who are interested in digital marketing or e-commerce related position
- People who are planning to be freelancers in the digital marketing field
1. Overview of GA Interface,
easy to get started even without any foundation.
2. Simple GA installation process,
link the website with each platform
3. In-depth understanding of GA data behavior,
customize the list of target audiences.
4. Application of GA-default analysis report
5. Setting up different sales performance
analysis report on your own.
6. Website traffic, Visitors’ shopping habits and
advertising effectiveness analysis
Mr. Jason Liu
Bachelor of Business Administration, City University of Hong Kong.
Jason Liu has been working in the digital marketing field since he graduated. Currently, he is the Senior Performance Manager in one of the 4As company. He has 8 years of experience in an agency firm, closely worked with different scales of companies and they are in different industries. After exploring different marketing plans in different areas, he has also established his own philosophy of marketing strategy for different industries. Jason not just specializes in the marketing skills of different platforms, but also the application of Google Analytics and other related platforms. His perfect analyzing skills make “the devils in the details” has nowhere to escape, always able to help his clients to find out the key to improve marketing effectiveness. In this course, Jason has selected some of the frequently appeared questions which his clients and his subordinates faced, directly points out the key point of the problem, and provides the solutions. I believe you will benefit a lot from this course!