Course-related questions:

“Professional Certificate in Practical Digital Marketing”

  • This course is one of the digital marketing courses in the market, which provides the most comprehensive and up-to-date training that covers all major digital marketing techniques.
  • The Lectures will demonstrate to the students numerous real commercial case and equip them with practical skills as well as sharing with students their experience in developing and executing online marketing activities.
  • This course is funded by the CEF. Eligible applicants will receive 80% or 60% (depending on whether they have applied the CEF before) of the relevant course fees subsidy up to a maximum of HK$20,000.
  • The Institution can schedule make-up classes of this Course if students have attended at least 7 of the 10 sections and notify the Institution at least 3 days in advance.

“Certificate in Cross-border E-Commerce”

  • In addition to exploring the necessary digital marketing skills for businesses, this Course will also let students to understand the relevant laws and regulations so that students can know about any restrictions and avoid misunderstandings during practice.
  • The Lectures will demonstrate to the students numerous real commercial case and equip them with practical skills as well as sharing with students their experience in developing and executing online marketing activities.
  • This course is funded by the CEF. Eligible applicants will receive 80% or 60% (depending on whether they have used the CEF before) of the relevant course fees subsidy up to a maximum of HK$20,000.
  • The Institution can schedule make-up classes of this Course if students have attended at least 7 of the 10 sections and notify the Institution at least 3 days in advance.

“Advanced Google Analytics (E-Commerce) Course”

  • This Course is conducted by 4As professional expertise. The Lecturers shall teach students to analyze the online e-commerce performance, diagnose website design and advertising effectiveness, and understand the company’s strengths.
  • The Lectures will demonstrate to the students numerous real commercial case and equip them with practical skills as well as sharing with students their experience in developing and executing online marketing activities.
  • This Course is a one-day section, so there is no further make-up class.

“Professional Certificate in Practical Digital Marketing”
This course consists of 10 sections with a written examination, each for approximately 3 hours.

“Certificate in Cross-border E-Commerce”
This course consists of 9 sections, each for approximately 3 hours. Section 9 will have a group study assessment, with an additional three-hour written examination

“Advanced Google Analytics (E-Commerce) Course”
This course is a total of 6 hours to be completed in one day.

The Course is conducted in various forms including lectures, group discussions, learning activities, and practical training, which allow students to communicate with lecturers as well as peers to improve learning outcomes. Of these, five of our ten sections are hands-on training where students can follow their lecturers to place ads practically on the ad platform through Demo Account.

The Lecturers have extensive experience in marketing, product management, business development and particularly specialize in digital marketing and e-commerce. The lecturers have been involved in course teaching, design, and development at different educational institutions over the years.

This course is taught in English and Cantonese. Students only need to have basic English comprehension skills. In addition, students can select the Chinese version of the Course Notes.

Students shall have the opportunity to access the back-end advertising platform to carry out practical training, such operation shall focus on structural thinking. There are no complicated steps. The Course notes provide guidance of each step with screenshots and the Lecturer’s teaching is also clear and easy to understand. Students who have the basic knowledge of Internet can be able to master the learning processes.

“Professional Certificate in Practical Digital Marketing”

  • holds an advanced diploma/associate degree (QF level 4) or higher.
  • obtains level 2 of 5 subjects (including English) in HKDSE or equivalent (e.g. The Diploma Yi Jin) together with two years working experience.
  • obtains four subjects (including English) passed in the HKCEE or equivalent together with two years working experience.
  • holds a Certificate in Marketing, Business, or related subjects (QF Level 3) together with five years of relevant working experience

“Certificate in Cross-border E-Commerce”

  • obtains level 2 of 5 subjects (including Chinese and English) in HKDSE or equivalent (e.g. The Diploma Yi Jin)
  • obtains five subjects (including Chinese and English) passed in the HKCEE or equivalent (e.g. The Diploma Yi Jin)
  • Completed Form Three in the secondary school and have at least one-year relevant working experience

“Advanced Google Analytics (E-Commerce) Course”
The Course is aimed for start-ups entrepreneurs, salesmen, retail owners, junior and mid-level managers of SMEs, or those who are interested in expanding their customers base and business through digital marketing.

Yes, but you need to go through an interview to prove that you are fit and capable of completing the Course.

“Professional Certificate in Practical Digital Marketing” and “Certificate in Cross-border E-Commerce”」
Yes, the classwork and examination are designed to enable students to apply their knowledge of digital marketing and anticipate the achievement of the learning outcome. The classwork serves as a channel for students to practice advertising design and do not account for scores.

“Advanced Google Analytics (E-Commerce) Course”
This Course is a one-day section and therefore does not have classwork or examination

” Professional Certificate in Practical Digital Marketing ” and “Certificate in Cross-border E-Commerce”
Yes, students have a chance to retake the examination.

Advanced Google Analytics (E-Commerce) Course
This Course is a one-day section and therefore does not have a classwork or examination

After completing this Course, students will be able to master some of the practical skills and knowledge of digital marketing, together with the students’ own different backgrounds and working experience, this can definitely facilitate the career transition and increase the chances of successful interview.

Do not worry! For the class you have absented to attend, we have a make-up class that will arrange for you later. The Lecturers will be happy to answer your questions.

Issues related to the Continuing Education Fund (CEF)

Depending on whether you have applied the Continuing Education Fund (CEF) before. If not before, you may claim a refund of up to 80% of the subsidy (HK$ 10,000 max.), or else you may claim a refund of 60% to 80% of the tuition fee. The amount available can be calculated using the OCEF’s funding calculator:
https://e-link.wfsfaa.gov.hk/EBILLPRD/jsp_public/vas/vas0801.jsp

No, you cannot apply for CEF until you have completed the Course, you can check with our Course coordinator.