Course-related questions:

“Professional Certificate in Practical Digital Marketing”

  • PCPDM is one of the most comprehensive and up-to-date digital marketing courses available in HK. It covers the major digital marketing knowledge & techniques
  • It is practical-oriented. The lecturers will pass-on their precious experience in digital marketing, essential DM skills in workplace & demonstrate typical business cases in real life to students
  • It is the “first and only” digital marketing course that operated by digital marketing solution provider & accredited at QF Level 4
  • It is funded by the “Continuing Education Fund” (CEF). Eligible applicants could reimburse for claiming tuition fee from OCEF. Eligible applicants who apply for CEF for the first time, could get reimbursed up to HK$ 10,780
  • Up to 3 make-up classes could be arranged. As long as the participant notifies the institute in advance

“Certificate in Cross-Border E-commerce”

  • This course is a complete guide to popular e-commerce platforms and marketing strategies. In addition, you might know some laws & regulations to smoothen your process in selling online
  • The lecturers will pass-on their precious experience of real-life business cases to students. From the showcases, you would learn to pay attention to the right places when creating a business account, doing sales, logistics and etc. for your e-shop. In the end, students will be able to run an e-shop on his/her own
  • The course is funded by the CEF. The eligible applicant could reimburse up to 60-80% tuition fees from Government (Depends on whether the applicant has applied for CEF before). The maximum level of financial assistance under CEF is HK$ 20,000
  • Up to 3 make-up classes could be arranged as long as the participant notifies the institute in advance

“Advanced course in Google Analytics (E-Commerce)”

  • The course is conducted by expertise work in 4As. You would learn to analyze the e-commerce performance of your website, understand its strength & weakness, diagnose traffics & marketing campaign effectiveness, enhance user experience
  • We share various real-life business cases with students to demonstrate how a digital marketer study visitors’ purchasing behavior to target the most valuable consumers

“Professional Certificate in Practical Digital Marketing”
The course consist of 10 session of 3 hours lecturing together with a 3 hours written examination session

“Certificate in Cross-Border E-Commerce”
The course consists of 9 sessions of 3-hours lecturing together with a 3 hours assessment section.
Assessment section included group presentation & a 1-hour multiple choices examination.

“Advanced Google Analytics (E-Commerce) Course”
The course is a one-day course in 6-hours

The course will be conducted in various forms including lecturing, group discussion, classwork, hands-on experience, etc. It allows more interaction among the class to facilitate learning effectiveness.

Besides, 5 out of 10 classes are practical sessions. Lecturer will demonstrate every step and everything you need to know about placing advertisement & campaign analysis thoroughly so that you could follow.

Certainly! They all have ample experience in teaching. Also, we only appoint instructors who have satisfactory performance in teaching demonstration / being a guest speaker in our DM workshop. Our chief lecturer even participated in different institutes’ course development and teaching. Besides, it comes to the third year of our program, our lecturers keep improving their teaching methodology so you would have a really great learning experience here.

The learning materials for this course are written in English. The medium of instruction is Cantonese. Therefore, students are required to have a fundamental English reading ability to comprehend the content. On the other hand, the Chinese version lecturer is available if the student preferred.

In this course, students will access the backend interface of advertising platform to carry out practical training. It involves no complicated steps but critical thinking. The screenshots of every step are captured on lecture notes and explained step by step clearly in the class. Therefore, student who have basic knowledge of internet and willing to try will be able to master the practical marketing skills in this class.

“Professional Certificate in Practical Digital Marketing”

  • Attain FIVE Level 2 (including English Language) in HKDSE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
  • Attain FOUR Pass (Including English Language) in HKCEE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
  • Completed Secondary THREE with at least ONE year relevant working experience; OR
  • Passed language proficiency test, computer proficiency test, and interview

“Certificate in Cross-border E-Commerce”

  • Attain FIVE Level 2 (including English Language) in HKDSE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
  • Attain FOUR Pass (Including English Language) in HKCEE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
  • Completed Secondary THREE with at least ONE year relevant working experience; OR
  • Passed language proficiency test, computer proficiency test, and interview

“Advanced Google Analytics (E-Commerce) Course”
There is no entry requirement for this course. Suggested participants: Startups, owner of SMEs, online shops owner, retails owner, management grade, or people who are interested in data analysis in digital marketing or e-commerce.

If I do not meet any of the admission requirements, can I still take this course?

“Professional Certificate in Practical Digital Marketing”
Yes, The course consisted of two assignments & a closed-book examination. Students are required to get at least 50% marks in each assessment & at least 70% attendance to graduate.

“Certified Cross-Border E-Commerce”
Yes, a group project & a closed-book examination. Students are required to get at least 50% marks in each assessment & at least 70% attendance to graduate.

“Advanced course in Google analytics (E-Commerce)”
This is a one-day course. No assignment nor examination.

“Professional Certificate in Practical Digital Marketing”, “Certificate in Cross-Border E-Commerce”
Yes, student can retake each assessment once.

“Advanced course in Google Analytics (E-Commerce)”
This is a one-day course. No assignment nor examination.

I would say very likely! Because:

  • You would be equipped with the necessary practical skills and knowledge of digital marketing that are essential in the workplace. In addition to students’ background & experience in different areas, we believe that you could pick up the role of a digital marketer and become independent very soon
  • This course is accredited at QF LV4 by the Hong Kong Council for Accreditation of Academic & Vocational Qualifications (HKCAAVQ). The certificate is more recognizable than other courses provided by the private sector
  • It comes to the third year of our course. An extensive alumni network is developed while most of our graduates have satisfactory performance in their position. Employers are confident to hire our graduates. Therefore, being our course’s certificate holder would have a positive impact on your career development

Sorry but I am afraid we do not offer any kind of class trial.

Yes. Please let us know in advance. We could arrange up to 3 makeup classes.

Issues related to the Continuing Education Fund (CEF)

It would very much depends on which course you are interested in and how much of the CEF funding balance in your CEF account.
If you have never applied CEF before, you would have 20,000 unused balance in your CEF account
1st 10,000 balance: Reimburse up to 80% tuition fee
2nd 10,000 balance: Reimburse up to 60% tuition fee

Take “Professional Certificate in Practical Digital Marketing” as an example:
Tuition Fee: HK$ 13,800
A learner who never applied CEF before could reimburse HK$ 10,780.
The actual Fee paid is HK$ 3,020 only

Check out the actual fee you are eligible to reimburse, please refer to Calculator for Continuing Education Fund: https://www.wfsfaa.gov.hk/cef/en/index.htm
“Subsidy Calculator” on the left-hand side

No, you cannot apply for CEF until you have completed the Course, you can check with our Course coordinator.