To restore Facebook™️ usage, CEO Mark Zuckerburg has decided to amend its algorithm so as to “fix” the News Feed. Facebook™️ is currently de-emphasizing commercial content (e.g. brands, businesses and media publishers) and prioritizing content from friends and family.
This amendment would predictably reduce user engagement in Business Pages, driving entrepreneurs to invest more money in boosting their posts.
Facebook™️ second change in its algorithm has actually been implemented before. In 2018, Facebook™️ is going to intensify its efforts in fending off engagement-bait posts.
As a result, you have to be prepared that your advertising budgets for social game posts would probably escalate a fair amount in 2018!
Reference: Marketing Land