Google further dilutes exact match in Adwords

Google further dilutes exact match in Adwords

In March 2017, Google announced to further dilute exact match in Adwords by including variations in word order and function words (such as conjunctions, prepositions, etc.) Google said early tests indicated advertisers could see a growth in exact match clicks (3 % approximately) after the changes.

Reference :

https://searchengineland.com/google-exact-match-close-varia…

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