Google SEM


Google further dilutes exact match in Adwords

In March 2017, Google announced to further dilute exact match in Adwords by including variations in word order and function words (such as conjunctions, prepositions, etc.)

Good News for Retailers!

As a brand new year begins, Google SEM also start anew! Google has added a new feature called “Promotion Extension”. Without doubt, it can help advertisers to seize the enormous potential business opportunities on festivals and holidays.