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The digital marketing landscape is moving faster than ever before, the emergence of the Internet has drastically changed the way people live and interact with each other in the business. Some traditional marketing strategies are now completely outdated, others have been deeply transformed, and new digital marketing strategies are continuously emerging with its effectiveness in generating brand awareness, performance and sales revenue, with affordable cost, precise targeting, accurate and thorough reporting.
Throughout this course, participants can get a comprehensive understanding of digital marketing and advertising solutions. They can learn the features, benefits, strategies, know-how and market trends of website management, e-commerce, online shopping, O2O, group buy, display advertising, search engine marketing, mobile marketing and social media marketing, supporting with business applications, real life cases and hands-on experiences. From business perspectives, they are product design, advertising, marketing & sales, word-of- mouth, CS and PR. Participants can learn how to foster new kinds of business and revenue model. From the practical point of views, participants can start utilizing the knowledge after this course and developing digital marketing strategies and managing campaigns for their organizations.
Participants can be student, entry to middle level executives or even start-up and SME who are new to marketing, with a particular interest on learning how to expand business and engage customers through digital medium.
Participants shall have basic knowledge in computer and Internet operations.
The programme will be delivered in Cantonese, and the course material will be in English.
A minimum of 7 out of 10 sessions is required for satisfactory completion of a course. Students must also obtain at least 50% in the final examination of a course.
A student who has satisfied all the requirements will be awarded the Professional Certificate in Practical Digital Marketing.